Despite being a crucial component of a woman’s clothing, lingerie is sometimes overlooked. Women frequently experience difficulties while looking for intimate apparel, from difficulty finding the ideal size, color, or fit to difficulty finding anything within their price range. Additionally, the business has consistently shown a lack of understanding of what women desire and how it is reflected in their products.
However, the industry’s services have steadily improved in recent years. Today, both established and emerging businesses have stepped forward to cater to consumer tastes and demands in the items they offer. Luscious Goddess Lingerie performed research on some of the top lingerie “wants” of contemporary women in order to obtain more insight into the subject.
- THE MOST IMPORTANT THING TO THEM IS THE COMFORT
It should go without saying that comfort should come first and foremost when it comes to innerwear. In quest of this comfort, modern women have been drawn to non-wired, seamless suits. Underwear must be effortless to wear underneath various apparel, meaning it must be comfy.
The pandemic’s arrival and the limits on movement have changed the world of fashion and clothes, with sleep and loungewear currently being the most popular categories. This has only intensified the need for comfortable lingerie.
However, while comfort has recently been given higher importance, it hasn’t overridden the requirement for underwear to be attractive and striking, according to 55.72% of Luscious goddess customers. The most recent requirement is hence for Women’s lingerie sets Calgary that are both comfortable and gorgeous to look at.
- POSSIBILITIES FOR EVERY COLOR AND SIZE
Over the past several years, advocacy for body positivity and diversity has spread rapidly around the world. In order to accommodate individuals of all sizes and colors, today’s world demands evolution throughout all sectors of the economy. Women now anticipate lingerie that comes in many shapes, sizes, and colors in a similar way.
Naturally, price plays a significant role in determining the selection of underwear that is available. Therefore, it is essential that the services be cost-effective without sacrificing quality. The majority of modern women are independent and pay many expenses with their salary. They must thus be careful with their spending. Because of this, most customers believe the cost is a key factor in determining which solutions are genuinely within their price range.
- LACK OF INTEREST IN BRANDS
Brands and well-known names are losing their appeal to the younger generations. The lingerie sector has recently experienced a significant movement toward DTCs. This suggests that modern women prioritize value and cost over brand recognition and are willing to buy from smaller or younger companies as long as they get the clothes they want.
To sum up
The planet is currently undergoing fast change. Customers are getting more selective in their purchases and have established standards by which to evaluate the lingerie they purchase. The emphasis while buying Women’s lingerie sets Calgary on the criteria has also changed, and it is now more concentrated on elements like comfort, affordability, variety, along with appearances.